If you have access to advertisement brochures of stock brokers, you have a great tool to help you decide which stock broker you are most interested in. While most brokers are quite experienced, there are some that are better at their job than others. This is a fact that is true in any job, and if you are trusting someone with your retirement and investment accounts, you need a good broker who has a lot of successful experience. Looking over the advertisement brochures of stock brokers can be a great way to get a feeling for the brokers that you are interested in speaking to further.