When it comes to penetrating your target market you need to know who your market is and exactly what they want. Advertising agencies know this and they spend a great deal of time and money on procuring data and researching the best approach. The more data you have the more you can leverage collective intelligence to better resonate with the intended target audience. Statistics for advertising are considered essential for doing the necessary due diligence prior to designing and launching a campaign. Surveys and group feedback sessions are often used by companies to develop greater insight into consumer behavior and purchasing decisions.